Vistar Media is a programmatic technology company seamlessly connecting consumers and brands in the physical world. Using advanced movement data analysis, we provide targeting, activation and measurement of audience-based buying for digital out-of-home.
Vistar Media was founded in 2012 by leaders in the digital advertising space, who saw the opportunity to bring the intelligence and efficiency of programmatic technology to the impactful medium of out-of-home.
Vistar has built a complete end-to-end programmatic ecosystem for digital out-of-home (DOOH). This includes a demand-side platform (DSP), supply-side platform (SSP) and data management platform (DMP), integrated together to enable data-driven, automated and measurable DOOH transactions. We’ve also built core infrastructure software for media owner networks (Cortex), to help ensure they are stable and can smoothly run programmatic campaigns as well as unique customer experiences.