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<p><strong>How to sell real estate to each generation</strong></p>
<p>For any professional who works with sales it is essential not only to know and be able to clearly present the characteristics and advantages of the product they are offering, but also to understand their customers, understand their needs and desires and direct their focus towards them.&nbsp;And for a realtor, it is no different.&nbsp;The real estate market professional must be prepared to establish a friendly relationship with his client, adopting an investigative attitude that allows him to identify what he is looking for.</p>
<p>In this process, the age group is undoubtedly a factor of influence, so it is interesting that the broker knows the predominant characteristics in each generation.&nbsp;Check out some information that we have separated below and that can assist you in how to sell properties to different generations.</p>


<p><strong>Baby Boomer</strong></p>
<p>The generation known as Baby Boomer corresponds to the group of people born between the 40s and 60s, responsible for the conquest of several social causes in the past.&nbsp;This generation cares about security issues and tends to have more difficulty in using new technologies, as well as greater resistance to changes.&nbsp;For the broker, the ideal when dealing with this age group is to give preference to face-to-face communication, arousing greater trust in customers and seeking to highlight the security aspects of the properties presented.</p>
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<p><strong>Generation X</strong></p>
<p>Born between 1960 and 1980, the members of the so-called Generation X value the financial stability achieved and the practicality in carrying out their tasks.&nbsp;They are easier to deal with new technologies and value innovation.&nbsp;For a real estate broker, keeping a website updated, complete and well organized is essential in working with this generation, since it is the main means by which its members get in touch with the company.&nbsp;In addition, during the negotiation, the broker can emphasize the financial advantages of the properties presented and focus on modern options.</p>


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<p><strong>Y generation</strong></p>
<p>Generation Y, born between the 1980s and the 2000s, shows a taste for issues related to democracy and political freedom, and values ​​economic prosperity and professional growth.&nbsp;Communication with this generation is based on the agility and immediacy of new technologies and can be enhanced with the presence of the real estate company on social networks.&nbsp;Generation Y wants to have their wishes and opinions heard and especially values ​​the location for the purchase of a property.</p>
<p>Of course, the characteristics of each generation serve as a guide for the realtor's performance, but the relationship with each client depends a lot on their individual characteristics, as well as their history and plans for the future.&nbsp;These are essential for the broker to be able to clearly define what are the motivations for buying the property and look for more appropriate answers.&nbsp;However, analyzing the different generations of customers is a great way to approach, adapt the language of negotiation and identify products for the different needs, habits, ideals and lifestyles characteristic of each one of them.</p>
<p><strong>And you, have you worked with clients of different age groups?&nbsp;Share your experiences with us in the comments below!</strong></p>
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