Content Lead

  • Macrometa
  • Remote (USA or Europe)
  • Apr 13, 2021
Full-time Technical Writing Developer Relations Content Marketing Remote-Friendly

Job Description

We are told that imagination is all that's needed to build world-changing applications on the cloud.  If only that were true.  In order for the imagination to be set free and for developers to be truly able to build world-changing apps, a new cloud - an edge cloud is needed. An edge cloud that is distributed around the world and serves apps and data instantly, milliseconds away from users and devices.  The world deserves a better cloud, come help us build it.

Who We Are

Our imagination is fueled by a vision of enabling developers to build apps and APIs without any limitations of time, space and cloud architectures. A world where ideas can be expressed instantly on a smart and reliable edge cloud platform that does all the heavy lifting of delivering their apps and data across cloud and edge anywhere in the world.

Our mission is to make every developer a hero by making globally distributed application development and deployment simple and instant. This for us means taking responsibility for the entire experience of building and running cloud and edge apps. To do this we must provide the most powerful globally distributed stateful edge runtime, deep capillary networks, and a developer experience second to none.

Macrometa's culture is built on mutual respect and honest interactions. We value humble people who are curious to learn from and help each other. We prioritize our people first, customers second, and everything else third.

Who You Are

You have a background in content marketing and/or product marketing and have experience running projects to increase conversion rates, engagement, and user acquisition through content. You enjoy working with creatives (writers, editors, designers, etc.) and can work cross-functionally and communicate effectively with key stakeholders. You see yourself as a data-driven marketer who values customer empathy. You have impressive written and oral communication skills and an innate ability to relate to technology. You enjoy working in a fast-growing environment and value being part of an energetic, fun, and creative team to drive sales, engagement, retention, leads, and positive customer behavior. 

What You’ll Do at Macrometa

Marketing site copy

Email communications copywriting

Ad Copy

Content Calendar for

  • Blog
  • Placed content
  • PR
  • Social content

Partner with Product Team:

  • Supporting materials for sales and partners
  • Product-related content for the blog
  • Case Studies

Analytics and Reporting: 

  • Tracking and reporting on web traffic metrics across all web properties
  • Tracking and reporting on the performance of the content on the blog, placed articles, press, and social
  • SEO Reporting and Optimization

How your effectiveness will be measured

  • Positive brand recognition and consistency across chosen published channels
  • An increase in defined customer engagement metrics (measured by users taking the desired action…i.e. conversions, subscription, purchase, etc.)
  • Website and social media traffic growth
  • Conversion metrics definition and growth
  • Social media positive sentiment metrics
  • Customer feedback and survey data
  • Increases in key search engine keyword rankings
  • A decrease in sales/buying cycles
  • Clearly defining content distribution during particular stages of the buying cycle (lead nurturing)
  • Identifying up-sell and cross-sell opportunities through content analysis, and deploying content assets for higher conversion rates

You have

  • 5+ years experience in content marketing, copy/technical writing, product marketing/management, or equivalent experience
  • A keen understanding of Content Marketing and the role it plays in customer engagement
  • Run Conversion Rate Optimization projects with measurable and positive results
  • A passion for working with content creators and creative teams
  • The ability to step in and write great copy when necessary
  • A proven track record of shipping creative and thoughtful products, with particular strengths in developing impactful developer experiences
  • Experience working cross-functionally to drive alignment and results
  • Experience with data analysis using various analytical tools